The AWS Marketplace Policy Change: What SaaS Companies Must Do Before May 1, 2025
- Jeph Astral
- Apr 1
- 2 min read
What’s Changing in the AWS Marketplace?
Starting May 1, 2025, AWS Marketplace is expanding to allow all SaaS solutions, including those not hosted on AWS, to list their products. While this seems like great news, there’s an important caveat:
Only SaaS products fully hosted on AWS will remain eligible for key benefits such as Private Pricing Addendum (PPA) commitment retirement. This change significantly impacts SaaS companies that rely heavily on AWS Marketplace for enterprise-level sales.
Why This Matters to You
If your SaaS solution isn't 100% hosted on AWS:
You risk losing the valuable PPA commitment retirement benefit.
Your product may become less appealing to enterprise buyers seeking to retire their AWS spend commitments.
AWS co-sell opportunities could diminish significantly.
Companies that delay addressing this new policy will find themselves at a competitive disadvantage.
Introducing SaaSit: Your Rapid Path to AWS Marketplace Compliance
SaaSit provides the fastest, easiest way to secure your AWS Marketplace future:
✅ Get your solution listed on AWS Marketplace in under 1 month.
✅ Expert review and validation of your existing deployment.
✅ Rapid migration assistance to achieve 100% AWS-native hosting.
✅ Submission and management of your AWS Marketplace architecture attestation.
✅ Securing the coveted “Deployed on AWS” badge.
✅ Comprehensive optimization of your marketplace listing.
✅ Strategic alignment with AWS co-sell teams for ongoing growth.
Act Now—Avoid Losing Your Competitive Edge
AWS customers are already planning budgets and evaluating products. If your SaaS solution doesn’t align with their AWS spend commitments, you could quickly become irrelevant.
Don’t wait until May. Get ahead now.
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